When it comes to marketing my books, I’m not typically a procrastinator. But until a week ago, I did not have a single book trailer video for any of my three published books (including the one out of print).
I’d written some copy for one.
I’d thought about the tone I wanted.
I’d searched for images.
I’d talked to my husband about producing one together.
I even had a YouTube channel set up and waiting.
But still, no trailer.
What lit a fire under me to move forward was the offer of a fellow author to post our author group’s video trailers on Instagram.
Excited by that prospect, I inquired from other authors which program they used. (Is program the correct word? I’m not sure.) I also researched a bit online.
I soon learned that many used Animoto or Vimeo to produce their own videos. However, my husband and I have Macs, and iMovies was already available to us.
We selected a pre-fab theme from among many free themes with built-in music. We weren’t quite happy with our first try, because not enough time was built in for the text frames unless we used only a handful of words. And the built-in background and text color made it harder to read. My husband could find no way to change the colors.
After I cut back on the text somewhat and my husband figured out how to add a second or so to those frames without the music ending too soon, we were pleased.
Until you produce your own book trailer video, you can’t imagine the planning and coordination it involves. We learned a lot that we’ll apply to our next production–a trailer for book two.
So, ladies and gentlemen, here’s my trailer for 8 Notes to a Nobody. I hope you enjoy it.
Do you have an experience to share about producing a book trailer ?